In late 2011, Falcao signed an advertising contract with Gatorade still image to Colombia. Starting 2012 it became the image for South America travel agency, website despegar.com. It also makes a commercial for Directv. On May 11, 2012, it was announced that Falcao would image BBVA Bank in Colombia, for one year from that date. After this, Falcao became the official image of Real Football 2013, a game for mobile phones created by Gameloft. In 2013 also chosen as the official image of doing business, the 'Toon Cup' cartoon channel Cartoon Network Latin America.